etracker Whitepaper
Advanced whitepapers are available on the following topics:
Click Fraud Whitepaper
Web Controlling Whitepaper
Click Fraud Whitepaper
Web Controlling Whitepaper
Innovative technologies
The etracker web controlling solution works with pixel technology. Because an imperceptible counter pixel is requested along with every page impression etracker web controlling is much more precise and definitive than conventional logfile analyses. etracker web controlling provides all relevant statistical data about visitor tracks in real time that traditional web server logfile analysis is unable to deliver even after the fact.
Top quality service, absolute high availability and scalable server concepts are the foundation of etracker services. In order to provide all web controlling results in real time, etracker GmbH operates its own 24/7 computer network, in compliance with professional service levels. Topologically, the etracker data center in Frankfurt/Main is connected to the backbones of the biggest network operators and, from its proximity to the international DECIX exchange, is also able to offer excellent bandwidth to international customers.
Advanced web controlling
etracker web controlling provides comprehensive performance data that with a single click the user can identify in real time how many users his website has, where they come from, which pages draw special attention from users and where they exit the site from. In addition to precise information on visitors, page impressions, click paths and viewing times, search engines and search terms, as well as the specific geographical origin and the technical environment of your visitors, etracker also provides a profit analysis of your website. Thanks to etracker, website operators can investigate the precise effects of banner advertising, newsletter campaigns, keyword advertising and affiliate programs on abandonment rates, conversion rates, costs and turnover. etracker is also a reliable instrument for tracking down click fraudsters and affiliate hoppers: etracker web controlling detects deviations from natural user behaviors, identifying fraudulent activities in online marketing. A live demo of virtually all etracker web controlling solution features is available at www.etracker.de.
etracker doesn’t just guarantee advanced web controlling, but also optimal further processing for the data collected: etracker permits the import of performance data and results into internal company databases and CRM systems. In addition to exporting the data in standard formats such as CSV and MS Excel to implement this, there is also an option for directly accessing all data in real time using open standards such as Web Services. etracker was tested by the Hamburg data protection office to guarantee compliance with data protection laws in data processing.
Top quality service, absolute high availability and scalable server concepts are the foundation of etracker services. In order to provide all web controlling results in real time, etracker GmbH operates its own 24/7 computer network, in compliance with professional service levels. Topologically, the etracker data center in Frankfurt/Main is connected to the backbones of the biggest network operators and, from its proximity to the international DECIX exchange, is also able to offer excellent bandwidth to international customers.
Advanced web controlling
etracker web controlling provides comprehensive performance data that with a single click the user can identify in real time how many users his website has, where they come from, which pages draw special attention from users and where they exit the site from. In addition to precise information on visitors, page impressions, click paths and viewing times, search engines and search terms, as well as the specific geographical origin and the technical environment of your visitors, etracker also provides a profit analysis of your website. Thanks to etracker, website operators can investigate the precise effects of banner advertising, newsletter campaigns, keyword advertising and affiliate programs on abandonment rates, conversion rates, costs and turnover. etracker is also a reliable instrument for tracking down click fraudsters and affiliate hoppers: etracker web controlling detects deviations from natural user behaviors, identifying fraudulent activities in online marketing. A live demo of virtually all etracker web controlling solution features is available at www.etracker.de.
etracker doesn’t just guarantee advanced web controlling, but also optimal further processing for the data collected: etracker permits the import of performance data and results into internal company databases and CRM systems. In addition to exporting the data in standard formats such as CSV and MS Excel to implement this, there is also an option for directly accessing all data in real time using open standards such as Web Services. etracker was tested by the Hamburg data protection office to guarantee compliance with data protection laws in data processing.